With the development of the technology era, most industries want to follow innovative models and form the best pricing strategies by providing consumers with more exciting features that they can use online and reduce the dependency. Media is no exception.

Fulcrum has completed numerous innovative projects in the field of media. We keep on finding new ways through which media companies can promote their product and reduce the time to market thus increasing their overall efficiency. The brief of few of the solutions we developed are as mentioned below:

1) We have developed an ad generation portal for one of our clients- a newspaper giant in the USA. The solution is a portal which generates and processes online ads by users directly, through a log in process. Users can see the fonts to be used, images to be embedded, boundaries (if any), etc. They can design the complete ad without the intervention of any newspaper representative and submit it for editor’s approval. Users have access to all the options available to them such as charges, size, schemes, etc.

2) In another media project, we helped a social media client to develop one of the largest spiritual websites. The client's mission is to help people find and walk a spiritual path that will bring comfort, hope, clarity, strength, and happiness in their life. With such a mission, the company focuses on people who like to learn more about spirituality, religion, family/relationships, health, and many other topics that are continuously evolving. The company also prides itself in not being affiliated with any specific philosophy, religion, or spiritual movement. The objective of this initiative was to create a platform for its current and prospective members to be able to network with each other and create spiritual groups. Fulcrum helped this client by developing a website with features like:

• Profiles Entitlement
• Roles
• Tagging
• Flag as Inappropriate related to content
• Send to a Friend
• Ratings
• SEM/SEO
• Ads Tagging