Strategy & Consulting

Our end to end design strategy tends to the intricacies of your products – from product conception to designing engaging experiences for the end users, we have you covered! Engage with us to transform user demands into a viable business and reach your strategic and operational goals with tailor-made solutions.

Our UX experts review your market presence and plan an exclusive strategy for your product.

The analysis provides the following answers:

• How good is your current website?
• How strong is your overall digital presence?
• What property would be best suited for the product?
• How can the entire digital presence of your organization be improved?


  • • Research and Discovery
  • • Content Strategy
  • • Graphics Design, Web Design, Branding and Storytelling
  • • Whitepapers, Trade Show, Event Marketing


We design the roadmap for you to leverage the possibilities and opportunities of new technologies to create an impact in your business which is faster, better and more innovative in the future. 


  • • Digital Strategy
  • • Website Design
  • • UI/UX Design
  • • Mobile Apps
  • • eCommerce
  • • Web Apps & Products
  • • CMS
  • • Social Media


A brand image must be continuously nurtured and evolved. Our team of brilliant strategists, visionary designers, and pixel-perfect developers can help you establish a significant and differentiated presence in the market through well crafted and consistent branding.


  • • Brand Strategy and Positioning
    • Brand Story
    • Brand Identity - Logos and Iconography
    • Brand Guidelines
    • Brand Salience
    • Product Photography
    • Packaging and Product Design
    • Retail and Space design
    • Visual Merchandising

Digital Marketing

Today, success in business may very well depend upon the efficiency of your digital marketing strategy or lack thereof! We can help you devise an effective digital marketing strategy with efficient campaigns and measurable KPIs that help you define and meet your marketing goals.


Online Marketing:

  • • Search Engine Optimization (SEO)
  • • Search Engine Marketing (SEM)
  • • Content Marketing
  • • Social Media Marketing (SMM)
  • • Affiliate Marketing
  • • Email Marketing

Offline Marketing:

  • • Enhanced Offline Marketing
  • • Ideation and Campaign Planning


Fulcrum is a global business and IT Consulting Services company with presence in the United States, Europe and Asia-Pacific continents with global corporate headquarters in NJ. With worldwide team strength of 700+ employees, a robust financial foundation, state-of-the-art infrastructure, and documented continuous improvement processes, Fulcrum has become a partner of choice for many medium and enterprise size customers – globally.